BGF 11.700 m2
Braunschweiger Zeitungsverlag GmbH
in coordination with
Moocon GmbH, Frankfurt
Ever since 2010, print media has been undergoing great upheaval. Revenue from classical daily newspapers have dropped. Readers and advertisers depend increasingly more and more on online platforms. The Braunschweiger Zeitungsverlag (BZV), a newspaper publisher, addresses this challenge: their printed products are further developed and they also publish online. For this, BZV aims to create a local media house.
The previously used publishing house offers too little opportunities for development to accommodate this strategic realignment. Due to this, the company decided to build a new building.
BZV wants to show their presence in the center of Braunschweig through their new media house – creating a new significant component of the cityscape with an open-house concept.
In this feasibility study, we examine where and how this new building concept of the media house within the city can best be realized.
In addition to analyzing the surrounding area and clarifying spatial and design issues, we determine the legal aspects of the eligibility of the construction project. The study also aims to investigate how the demanding spatial program with a correspondingly large building volume can be realized on a relatively small urban plot. While doing this, we address the fundamental aspects regarding urban quality and provide building recommendations to serve as a good basis for the publisher.
There are two possible building sites in the center of Braunschweig that we focus on to develop a fitting concept of a sustainable building with a strong identity.
The spatial program with an improved spatial efficiency is complex: including print and online editorial offices, a local station, a consumer shop and administration and management spaces. In addition, the media company wants to open a media cafe and a conference center for a variety of events – thus creating a forum for independent, ambitious and open discussion.
The building site is situated in the historical city center from Braunschweig across from the Braunschweiger Dom.
Instead of two parallel buildings, we developed a v-formed building volume with the largest dimensions possible for the site. On the inner side of the v-shaped form is the core of the building that includes the entrance, the vertical transportation within the building and the supply planes. The orientation of the building is via a building-high, glazed inner courtyard that supplies the area with natural lighting. The entrance includes a reception and a media cafe. The conference areas can then be accessed through the public foyer.
We stress the structurally important function of the passage connection of the building volume. An example of this can be seen in ‚Fünf Höfe‘ in Munich, a building that, despite its spatial limitations, still maintains an attractive interior atmosphere. This building appeal is due largely to the net-like entrances and the passage of the building. Such a passage can stretch over multiple plots and be used as a joint venture by several property owners. A great design challenge is the strong slope of the lot between the Platz der Deutschen Einheit and the back of the building.
Overall, the architectural implementation of the mentioned goals and values of the Braunschweiger Zeitungsverlag on this lot is a challenging task.
The building site is located close to the historical center of Braunschweig directly along a traffic axis from the North-West that leads directly into the city center.
Instead of a simple building volume of two perpendicular connecting building parts, our designed volume is ring-formed with the largest dimension possible for the building site. A glazed interior courtyard provides the center of the ring with natural lighting. This building solution creates a compact form with a symbolic character.
The building edge on the ground floor is shifted inward, making the building volume appear lighter and less bulky. The additional courtyard at the entrance provides for additional generous space to use. The inner courtyard is very light due to the natural lighting that penetrates through the ceiling. The entrance, reception and media cafe are located here. The conference area is a one-story high volume attached onto the west side of the ring and can be accessed through the entrance area.
The space program can be accomplished through this design on the building site.
The implementation of the goals of the BZV is also on this second building site very complex.